Jo Chicago Communications

Design Center

Design Center at the Merchandise Mart

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Media Relations, Social Media, Event Support, Influencer Relations


194 placements, totaling over 21 million impressions

Key placements in Business of Home, Luxe Daily and Chicago Magazine

Planned and launched new educational event with 100+ attendees

Coordinated and executed regional influencer program for banner annual event

111% increase in Facebook engagement (YOY)

72% increase in Instagram followers (YOY)

The Jo Chicago team was tasked with raising the profile of this leading design institution, broadening awareness of the array of products available on Design Center’s four floors in Chicago’s historic Merchandise Mart. The results – garnered through a strategic mix of event promotions, trend pitching, showroom announcements and social engagement – have been significant, propelling Design Center to a new level of industry clout. The team leveraged a number of creative approaches to achieve the client’s goals of increasing awareness and foot traffic, such as influencer engagement, Instagram Story campaigns, new educational events and internal trend spotting and pitching. With targeted placements drawing an estimated 21 million impressions in 12 months alone and impactful growth metrics on social media, Jo Chicago has successfully positioned Design Center for continued growth and success within the competitive home furnishings market.


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Influencer PArtnerships