The Gettys Group
Media Relations, Content Programming + Creation, Speaking + Conference Support, Social Media, Award Submissions, Strategic Relationships
162 dedicated press placements garnering nearly 600 million impressions
Key placements in WSJ, Hospitality Interiors and Architectural Digest
575% increase in Instagram engagement (YOY)
Nine thought leadership pieces written
After taking The Gettys Group through our proprietary key messaging exercise, the team created an integrated communications strategy that incorporated a range of initiatives aimed at building brand awareness and attracting new business. The results for the program showed a significant positive impact, including increased media placements in both consumer and trade publications, quadrupling coverage over the previous year and continuing to grow in the years following. Over three years, the team secured feature placements in Interior Design, Lodging Magazine, SUPPER, Arch Daily, Architizer, Hospitality Design, Architectural Digest, HOTELS, Skift, Wall Street Journal and many others. Jo Chicago enhanced The Gettys Group’s positioning through a strategic content and social media plan as well, further enhancing its brand voice and establishing The Gettys Group as a leader in the hospitality design sphere. This successful partnership has continued to evolve over the ensuing years as the company has continued to flourish, and our teams have remained in alignment throughout each phase of evolution and expansion.